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Guild of Guardians partners with the Biggest Names in Esports to Bring Web3 Gaming to Millions


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We are beyond excited to announce that Guild of Guardians has entered a multi-year partnership with eight of the world’s most prominent teams in esports to build the future of web3 gaming, digital entertainment and bring Guild of Guardians to the largest esports communities around the globe.

Esports meets Web3

Please welcome Cloud9, Fnatic, NAVI, Ninjas in Pyjamas, NRG, SK Gaming, T1, and Team Liquid to the Guild of Guardians family as they will be representing their brands as full-fledged, playable in-game characters that will be tradable as digital collectibles on Immutable X.

The gaming sector is evolving at a rapid pace and is larger than both the movie and music industries combined. Esports organisations are at the core of this success, contributing to 30 billion hours of viewing each year worldwide.

This unprecedented partnership will not only expose Guild of Guardians and web3 to millions of esports enthusiasts, but it will enable fans to support and represent their favourite teams in-game in new and meaningful ways via digital assets. With true digital ownership, fans will be able to create, own, and trade their digital assets while competing against others to earn rewards.

Aligning incentives between esport IPs and games

This is a landmark partnership for the entire gaming industry with the long-term vision of aligning incentives in a win-win, symbiotic cycle of success between esport teams, their fans and, in turn, Guild of Guardians, creating long-term collaboration rather than extraction.

We are taking a web3 approach where we have partnered on co-marketing and activations by aligning team incentives with outcomes. Rather than spending billions on traditional marketing, teams are rewarded proportional to their contribution to Guild of Guardian’s success, enabling us to give that back to the players and teams.

How will esports work in Guild of Guardians?

There are a few phases that are currently planned…

Phase 1: IP Integration

We plan to natively integrate the esport brands into the universe of Guild of Guardians. This means playable characters that are either exclusively sold or will be made exclusively available to players in the game.

Phase 2: Leaderboard Competitions

GOG is not going to be a streamed, live gameplay esport hosted in stadiums (at least not for a while!). Instead, we plan to introduce democratised esport systems where anyone can participate and compete as part of global leaderboard systems. Players and guilds can compete for leaderboard rewards. We also have ideas about “factions” where players align themselves to an esport IP (which is a faction), and these eight factions will compete and either win together or lose together.

Phase 3: New Content / Modes

Guilds are a core part of the game, and we plan to add new content and modes that incorporate social cooperation and competition between players and guilds and tie that into the esport factions and tournament-like systems. We haven’t locked anything in yet, so will share more once it’s finalised!

Meet our Esport partners…

Our eight partners are the biggest esport brands in the world, with a combined valuation of over $2 billion. Their willingness to trust us to shepherd their IP in our game is a huge sign of faith, and they are fully committed to making Guild of Guardians a success!

We can look forward to new community activations, including -

  • Press releases and announcements across their owned channels
  • Joint Twitter spaces with key team members
  • Collaborative IP and game designs with their creative teams
  • Commitment to create content and promote GOG across their channels

Please welcome our partners, eight of the biggest names in esports who are ready to spearhead the next frontier in gaming 👇🏽

Cloud9

Founded in 2013, Cloud9 has grown to become one of the most recognisable esports organisations in the world. With championships industry-wide and unmatched viewership hours, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in Apex Legends, Chess, CS:GO, Fortnite, Halo, Hearthstone, League of Legends, Overwatch, Super Smash Bros. Melee, Teamfight Tactics, VALORANT, Wild Rift, and World of Warcraft.

Fnatic

Fnatic is a global esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millenials, delivering industry-leading content, experiences and activations.

NAVI

NAVI (Natus Vincere) is one of the leading esports clubs in the world, founded on December 17th, 2009, in Kyiv. During its long history, the club has represented 24 disciplines and won over $18,000,000 in prize money. NAVI became champions of The International in 2011, the major-tournament PGL Major Stockholm 2021, and has won over 100 gold medals across over 250 championships. NAVI has gained more than 17M fans on social media and YouTube. In 2020 and 2021, the club became the world’s second most-watched esport organisation.

Ninjas in Pyjamas

Ninjas in Pyjamas is one of the most global esports organisations in the world, with esports operations across the strongest gaming regions, including the Americas, Europe, and Asia. Born in 2000, NIP earned its stripes by competing at the very top level across almost a dozen game titles. Their vision is to bring gaming culture to a world without boundaries.

NRG

NRG is a professional gaming and entertainment company headquartered in Los Angeles, California. Founded in 2016, NRG has embodied competitive esports excellence and the best of gaming culture over the last half-decade. Known for championship teams and innovative gaming lifestyle content, NRG is one of the most-watched organisations in the world on Twitch and YouTube, and the most watched org across platforms in North America during 2021.

SK Gaming

SK Gaming is the most traditional esports organisation and one of the world’s leading brands in competitive video gaming. Founded in 1997, “Schroet Kommando” has been shaping and inspiring the industry for more than 25 years with a proven track record of business success. In the past two decades, SK Gaming built a legacy of achievements with more than 75 major championships and a rich history of competitive excellence across multiple game titles and genres. SK Gaming strives to inspire young people to have goals & aspirations in life — leading by example with a genuine family-friendly approach while actively promoting youth development, equal opportunities and diversity.

T1 Entertainment & Sports

T1 Entertainment & Sports is an award-winning global esports and gaming organisation. Fielding professional rosters in League of Legends (LoL), VALORANT, Dota 2, Super Smash Bros, Overwatch, and Splitgate. T1’s LoL team has won three World Championship, two MSI and eleven LCK titles, making it one of the most successful teams of all time.

Team Liquid

Team Liquid was founded in 2000 in the Netherlands and has evolved into one of the leading international multigame esports teams with training centres in Utrecht, São Paulo, Brazil and Los Angeles, California. Team Liquid has over 120 athletes competing across 19 distinct games, including all major esports titles, such as VALORANT, Rocket League, DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, and more. Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievement and fan engagement across multiple sports.

After 12 months of discussions and planning, we couldn’t be more thrilled to pioneer the next frontier of gaming with our new partners. But stay tuned, as there’s much more to come!

If you’ve yet to pre-register for one of the most anticipated games in the space, then what are you waiting for? Register NOW!

Until next time, LFGOG!!

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