Mattel extends PlayBack recycling scheme to incorporate Fisher-Price toys

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Mattel, Inc. has introduced the enlargement of its Mattel PlayBack programme to now embody Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox manufacturers within the toy takeback initiative, which allows households to increase the lifetime of their Mattel toys as soon as they’re completed enjoying with them.

The new programme is designed to get well and reuse supplies from outdated Mattel toys in future Mattel merchandise and maintain supplies out of landfill, and helps the corporate’s objective to realize 100% recycled, recyclable, or bio-based plastic supplies in its merchandise and packaging by 2030.

“The Mattel PlayBack programme has been eagerly obtained by shoppers and has offered great studying particular to the sturdiness and disassembly of our merchandise, which can help sooner or later design of merchandise made for the round financial system,” says Pamela Gill-Alabaster, SVP Global Head of Sustainability and Social Impact, Mattel. “We are additionally exploring new applied sciences in plastic processing and recycling, with our longer-term objective to make use of supplies collected by way of Mattel PlayBack in future toy manufacturing.”

Launched within the U.S., Canada, France, Germany, and the U.Okay. in 2021, the corporate celebrates the profitable one-year anniversary of the Mattel PlayBack programme, which can now embody non-electronic Fisher-Price toys together with Laugh & Learn, Little People, Imaginext manufacturers, and extra. The inclusion of the number-one Infant, Toddler and Preschool property globally extends the programme’s advantages to much more shoppers than ever earlier than.

“At Fisher-Price, we design toys to be cherished, cherished and handed on from one era to the following. The Mattel PlayBack programme, aimed toward repurposing these supplies into new merchandise and serving to the surroundings, now gives mother and father and caregivers the chance to provide these beloved Fisher-Price toys a brand new lease on life,” says Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.

To take part within the Mattel PlayBack programme, shoppers can go to, print a free delivery label, and pack and mail their outgrown Mattel toys again to Mattel. The toys collected shall be sorted and separated by materials sort and responsibly processed and recycled. For supplies that can not be repurposed as recycled content material into new toys, Mattel will both downcycle these supplies into different plastic merchandise or convert them from waste to vitality.

The Mattel PlayBack programme helps Mattel’s product stewardship and round design ideas, and the enlargement of the programme provides to a rising checklist of product launches and company initiatives that ladder as much as Mattel’s ESG technique and objectives and help the corporate’s intention to contribute to a extra numerous, equitable, inclusive and sustainable future.

Visit to study extra about Mattel’s sustainability objectives or go to the Mattel PlayBack web site to study extra in regards to the programme.

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