PinCool is a brand new studio from a former Dragon Quest producer and NetEase

Kath Santarin
3 Min Read

NetEase Video games has introduced a brand new studio referred to as PinCool, led by former longtime Dragon Quest franchise producer Ryutaro Ichimura.

Introduced as we speak, Could 29, the brand new studio is predicated in Tokyo, with a predominant give attention to creating video video games, however may also plan on producing a spread of varieties of interactive leisure. The studio is led by Ichimura, who has produced video games like Dragon Quest 8 and 9, and has been within the video games trade for greater than 20 years. Ichimura was additionally concerned with the event of Dragon Quest: The Journey of Dai, the anime adaptation of the lengthy operating online game sequence.

Over on PinCool’s web site, Ichimura defined the origin of the title, writing, “The corporate title comes from the Japanese phrase ‘pin to kuru,’ expressing when an concept clicks. The English title ‘PinCool’ is pronounced equally and is stylized to incorporate the English phrase ‘cool’ as properly.”

Ichimura additionally expanded upon what the studio plans to work on: “As an leisure manufacturing firm, our core enterprise is the design and manufacturing of video games for consoles, however we’re not stopping there. We are going to reap the benefits of our breadth of expertise to do design and manufacturing work throughout the leisure trade, together with cellular video games, arcade video games, manga, anime, movie, toys, theatre, and occasions.” He additionally wrote that the studio plans to launch smaller titles whereas it really works on its larger ones.

Up to now it hasn’t been talked about what sorts of genres we will anticipate from the studio, so we’ll have to attend and see what it presents. NetEase Video games has been steadily increasing its portfolio of studios, final month saying Anchorpoint Studio, which is being led by the previous lead designer of Treatment Leisure’s Management. NetEase can also be doubtlessly concerned with a lawsuit in opposition to Blizzard over the latter allegedly not delivering on refunds it promised to players in China.

We based the corporate!
The title of the corporate is “PinCool, Inc.”.
“Creativity to make life extra pleasing” It’s a title that expresses our need to “make the world enjoyable!
We hope to entertain folks all around the world with our video games and different types of leisure with you!

— 株式会社ピンクル / PinCool, inc. (@PinCool_info) Could 29, 2023

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