Stunning nobody, Fashionable Warfare 3's marketing campaign was a very rushed improvement – report

Kath Santarin
3 Min Read

In what's certain to be the least stunning information of the 12 months, the just-released Fashionable Warfare 3 had lower than half the event time most Name of Responsibility video games get. That is in keeping with a brand new report, which reveals that Sledgehammer Video games was solely given below 18 months to develop it.

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The report comes from Bloomberg, the place Jason Schreier cites sources accustomed to the event of the sport. As they initially reported, the sport began out as an growth to final 12 months's Fashionable Warfare 2, however later developed right into a full-on sequel, one thing sources say precipitated many on the crew to work “nights and weekends” so as to have the ability to meet the November launch date.

Some at developer Sledgehammer Video games, in keeping with the report, have been initially informed they're engaged on an growth (one thing Activision denies), whereas others understood that to be the case with out Activision telling them straight.

What's significantly heartbreaking right here is that Sledgehammer developed the additionally broadly criticised Name of Responsibility: Vanguard below comparable circumstances, a scenario Activision promised is not going to be repeated.

The Fashionable Warfare 3 marketing campaign is disjointed and hurried – and it reveals. | Picture credit score: Sledgehammer Video games, Activision.

Realizing how little time it had, the developer reportedly initially got down to create a small marketing campaign set in Mexico, that will act as form of a spin-off at a a lot smaller scale. Though the report doesn't say this, it is attainable the marketing campaign would have centred round Alejandro Vargas, and Valeria Garza – two characters launched in final 12 months's sport.

Nonetheless, Activision executives reportedly informed the crew to cancel that and reboot the venture as a sequel to Fashionable Warfare 2, deliver again Makarov and so forth – simply final summer time. The report additionally confirms earlier rumours that Sledgehammer initially needed to create a sequel to Superior Warfare, its near-future sequence.

For those who're curious in regards to the finish end result, try our assessment of the Fashionable Warfare 3 marketing campaign on the hyperlink.

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